Patreon is designed to bring followers and creators together in a more intimate way.

Brands should focus on those creators who they believe in, and it’s not unusual for influencer marketers to follow their favorite influencers on Patreon. Lastly, Patreon offers brands an additional way to vet their influencers. When people trust someone’s endorsement of your brand, when they can sense the relationship is real, they believe it-and they’ll buy.” – GRIN, Authentic Influencer Marketing “Influencer marketing is the most effective way to build a valuable brand-IF it’s done well. Influencers who genuinely love the products that they promote regularly generate better engagements and conversions. Image via Insider Intelligenceīecause of Patreon’s creator benefits, brands can focus on recruiting the right influencers to promote their products. Creators can cater to their most dedicated fans and get rewarded with positive cash flow. Platforms like Patreon take the pressure off influencers to monetize their craft through brand endorsements alone. It can be tempting for some creators to promote products that they’ve never tried or dislike in order to pay their bills. One ongoing challenge in influencer marketing is getting consistently authentic brand endorsements. How does the Patreon model impact influencer marketing? The ultimate goal is for creators to build closer relationships with their paying fans. Most Patreon users create more than one type of content for their subscribers. Additionally, creators can add their social media accounts, a Discord page, and website.Īmong the most common types of Patreon content are: There is very little content that Patreon does not support. What type of content is available on Patreon?

With each new subscriber, creators earn money, and with enough subscriber support, many creators are able to earn a decent living. Most Patreon users offer 2-4 membership options for their fans. The creator can choose which cost structures they prefer, as well as what their various memberships include. Followers join a creator’s Patreon by paying a monthly or per post subscription. Influencers and creators can sign-up for Patreon to manage all of their top fans in one place. Patreon is a great solution that offers a unique crowdfunding experience that both creators and fans love. But in reality, there are several ways for creators to earn a living when publishing authentic content. Many are under the impression that the only way to earn cash as a creator is to collaborate with brands. These users can split their content between what is freely available to all and what members must pay to access. Patreon draws its primary user base from social media content creators. “Patreon powers membership businesses for creators by giving them the tools they need to acquire, manage, and energize their paying patrons.” –

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